Reggae Land - '26 Festival Merch

Reggae Land '26 Festival Merch Spread 2026 Role: Creative Direction, Art Direction & Design The starting point was Reggae Land’s existing logos, previous merchandise and a few initial concepts. From there, I developed the visual approach across the collection, giving each design its own character while connecting them through muted colour, worn print textures and vintage image treatments. The aim was to offer different ways into the festival’s identity, creating pieces people would want to wear beyond the event itself.