Paul McCartney - Got Back World Tour

⁣Paul‎ McCartney‎ ⁣Got‎ Back‎ World‎ Tour ⁣Merch‎ Traffic ⁣2024 Role: Design Merch for the‎ Latin‎ American‎ leg‎ of‎ Paul’s‎ “Got‎ Back”‎ World‎ Tour. Using the main tour graphic as a reference point, I wanted to meld Paul into the sky seamlessly, making him a part of it. The outcome is airy and light, pulling a bright palette from the tour graphics, and making sure everything felt a little faded and breezy.